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Hi, I'm Somaditya — I've been doing product work for 10 years. The title is catching up.

Business Analyst →
Product Manager · Mobile · Analytics

I design products, ship them under real constraints, and use data to know if they worked. I'm making a deliberate move into product management — and building in public while I do it.

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What I'm Building Now

Active Project

Catalyst

A mobile app that helps professionals track their daily impact so they never undersell themselves in a performance review.

I built it because I needed it. Most people — myself included — struggle to answer “what have you accomplished this year?” when it actually matters.

I’m building it in public: real decisions, real tradeoffs, real constraints.

How I Work / 01

The space between business problem and shipped product — that's where I live.

Product Discovery

I start with the problem, not the solution. I conduct stakeholder interviews, map user pain points, and define success criteria before anything gets built.

Data-Driven Decisions

I've built analytics products from scratch and managed 50+ dashboards across enterprise clients. I know how to instrument a product, read what the data says, and act on it.

Cross-Functional Delivery

I've run sprints, written functional user stories, managed Jira boards, and sat in the room with developers, designers, and clients. I bridge the gap between what's needed and what gets built.

Shipping Under Constraints

My most recent product had a hard constraint: Canadian data sovereignty law made the obvious solution illegal. I designed around it. The product shipped to production in Q1 2026.

Where I've been / 02

My evolution through the worlds of big tech, startups, and data.

Express Scripts Canada

2023 - Present

Business Analyst

  • →Designed and shipped a new B2B analytics product for Pharmaceutical Manufacturers — a segment Express Scripts Canada had never served before. Core constraint: Canadian privacy law made the standard Microsoft tenant approach legally impossible. Designed a custom web application with embedded Power BI dashboards and service principal authentication to keep all PII within Canada. Built mockups, defined architecture, ran UAT, and guided developers through UI implementation. Shipped Q1 2026. Projected revenue: USD ~$100K/quarter.

MoneTask Labs

2021 - 2022

Founder

  • →Quit my job to build a productivity app. Learned Flutter, ran beta tests with 30 users, built the marketing site, ran paid ads. After 18 months, I didn't ship it. Analysis paralysis — I kept believing it wasn't ready. That failure taught me more about product management than anything else in my career. I'm applying that lesson now with Catalyst.

LatentView Analytics

2018-2021

Analytics Manager & Presales Consultant

  • →Led an 8-person team delivering real-time social media intelligence to Microsoft: minute-by-minute sentiment analysis across product launches, competitor announcements, and developer conferences.
  • →Also owned presales — developed RFP responses, led pitch presentations, assisted in effort estimation. Directly influenced USD ~$1M in client revenue.

Agarwal Packers and Movers

2017 - 2017

Business Analyst Intern

  • →Validated current marketing message and identified two additional USPs to augment it.
  • →Provided valuable insights into the demand for the company’s services to optimize its sales funnel.

Tata Consultancy Services

2013 - 2016

Systems Analyst & BI Developer

  • →Built the reporting infrastructure for a global manufacturing client's Oracle ERP — GL, Procure-to-Pay, Order-to-Cash. Automated financial and inventory dashboards, improving SQL query performance by ~35% and cutting report generation time by 75%. Zero critical issues in production across every project I owned.

Recent stories / 03

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A photo-realistic editorial image of a single mid-career professional, viewed from over the shoulder at a slight downward angle, seated at a clean wooden desk in low warm tungsten light at night. The figure is anonymous — head and face cropped out of frame at the top — wearing a charcoal-grey knit sweater with sleeves slightly pushed up. On the desk, a laptop is open showing a generic web-form interface with a single oversized empty text box labelled "What did you accomplish this period?" — the cursor visible as a thin vertical line in the otherwise blank field. Beside the laptop, a half-drunk cup of black coffee, a closed notebook, and a pen left across its cover. The wall behind the desk is bare and dark. The room outside the warm desk-lamp pool fades to deep navy-black. The mood is quiet, late, slightly exhausted — not bleak, not dramatic, just the specific late-Sunday-evening fatigue of a senior professional who has been staring at the same form for forty minutes. The lighting evokes Edward Hopper's *Office at Night* recomposed for a 2026 home-office setting: one isolated figure, one warm light source, an architecture of routine that has stopped working. Shot on a 50mm lens at f/2.0, shallow depth of field, the laptop screen and empty field in sharp focus while the figure and the room recede slightly. The empty text field is the visual centre of gravity — the entire composition asks the viewer to feel the weight of a blank box. Photo-realistic.
May 15, 2026 10 min

Your Performance Review Isn't About Your Performance

It rewards articulation, not work. The 14% of employees who say theirs inspires improvement already know it.

A professional stands confidently at a whiteboard covered in structured diagrams — elicitation flows, requirement annotations, and stakeholder maps — translating complexity into clarity for an off-screen audience. The posture is assured, not defensive: someone in full command of their domain. The room is clean and purposeful, with warm amber light and a cool teal accent from a secondary screen. Shallow depth of field, figure slightly left of centre, whiteboard filling the right two-thirds of the frame. The mood is active and authoritative — expertise made visible. Render in a hyper-realistic style with tactile, physical rendering and fine attention to surface detail and lighting.
Mar 29, 2026 7 min

The Three Edges: What Ten Years of BA Work Taught Me About Product Management

Why requirements precision, stakeholder translation, and data framing are the PM skills most career paths leave to chance.

A lone workbench in a dim workshop, covered in precise, carefully assembled components — circuit boards, sketched blueprints, a half-built wooden structure — all arranged with evident care but never assembled into a final object. A single light source (desk lamp) casts a warm glow over the unfinished work. The mood is contemplative, not chaotic. Dust particles visible in the light. No people present. Illustration style — clean editorial illustration with a warm, muted colour palette.
Mar 23, 2026 7 min

18 Months. Never Shipped. Here's What That Taught Me About Product Management.

Why the shipping decision is harder than building the product — and the three traps that stopped me.